Skip to content

The Major Reason To Use Window Dressing



A shop may have the most experienced friendly staff. The best stocked and equipped merchandise along with a great position in a mall or high street. However, the sales are poor and virtually no walk-in business. What could be wrong?

Well consider that it could be that the displays in the shop windows are dull boring and just don't say much to the customer at all.

Of course, the major reason to use window dressing is to increase Sales! The theory being that if the shop window attracts customers, they are more likely to walk in and purchase an item.

Here are some tips that can be used when planning a how to dress a shop window.

Tips on Window Dressing

1. Don't clutter up the windows with lots of different products. A passer by will look over the window and just walk on. The brain has too much to absorb and will not filter a certain item that will bring in a customer. However, a single product displayed on mass can be appealing and the brain will certainly remember where that item was seen!

2. There are many simple cost effective ways to dress the windows. It does not have to be expensive. Just use a little imagination.

3. Update your displays frequently. These windows could highlight a particular special at any given time. A great suggestion is to have made, once off, a large number of photographs that show parts of your store. These can rotate as background. The more often you change your windows the more often people will look at it.

4. A very important tip is to make use of good lighting. So many stores are content to just use minimal lighting. Lighting should be hung directly above any item that you want to highlight. This way there will be no shadows cast. The brighter your windows are the more attention they will attract. If you can, keep your windows dressing lights on at night.

5. Pay attention if you are on a busy street that the front of your windows is kept neat and clean. Unfortunately, though you may not have created the mess it will reflect on your store. 6. Once you have your window dressing in place remember to view it from all angles. Even check what it looks like from a passing car. This is an advert for the store.

7. Windows are not a stockroom.! Highlight only the best and a few at a time.

8. Window designers today are looking into the overall concept. For example, if the shop is a bakery then run piping from the actual oven baking are to the front windows outside (Carefully hidden of course). The aroma of baking bread is hard to resist and most people passing by will enter the shop.

A window display is often the first experience that a customer will have with a shop. If it is smart clever and enticing it will help draw customers in. This should result in increased sales. It can be said that a well-dressed window is the best advert for sales.

Shutter resource

4 Things To Know Before Your Kitchen Renovation

A lot of people consider kitchen renovation in Indiana as the ultimate way to increase the homes value. In reality, the kitchen is a major part of any home and as such, it is an investment that is always worth it - whether you are staying in your home or selling it afterwards.

You may not know it - but things like high-end appliances, statement lights, practical storage units, neutral design styles and trendy upgrades can increase the value of your kitchen and home. However, you should always be rational when you do your kitchen renovation.

To help you in that matter, we are listing the things you should know before calling your kitchen renovation specialist in Indiana.

1. Keep Your Outlay In Sync With Your Home

In order to avoid over-improving, you should cap your kitchen renovation budget at 15% of your homes actual value. This is a piece of advice that many specialists suggest - and one that generally applies to all types of homes. For example, for a house worth $150k, a kitchen remodel in Indiana should amount to around $22k.

2. Paying For Your Design Truly Pays Off

There is no thing as a free lunch - or a free plan for renovating the place where you prepare that lunch. And while there are many DIY and wannabe designers, the things not always end up as practical as you think. That is why calling an experienced professional to handle your kitchen remodel always pays off.

3. You Can Expand The Kitchen Without Busting Your Budget

There are a lot of undersized kitchens, especially ones built in the 20st century. However, if you are doing a major renovation, now is the time to expand it. To do that properly, you should learn how to: steal space (by repurposing your square footage from an adjacent hallway or a chimney you dont use), open your floorplan (make your kitchen feel bigger by taking down a wall) or bump out (add a two-foot extension along one side of the kitchen by hanging it off the house like a bay window).

4. Hold On To What Works - And You Will Save

Sometimes, the best way to slash the price tag for your Indiana kitchen renovation is by limiting how much of the old kitchen you will replace. For example, keeping your original windows can save you $500 to $1000 per window, just like keeping the original wood floor hiding underneath.

At last, if you expect to sell your house within a decade, you may want to skip the costly kitchen remodel and go for an upgrade that works instead. You can also replace your cabinets and fixtures, continue with tiles later on, and generally do things time after time.